Eastern Mountain Sports Partners with American Cancer Society For Bicycles Battling Cancer Event

Massachusetts (August 2022)– Eastern Mountain Sports has recently announced its partnership with Bicycles Battling Cancer, a DetermiNation endurance event happening in Lancaster, MA on September 24, 2022. The sponsorship will aid in funding groundbreaking research, cancer prevention and early detection, support, and public policy for the American Cancer Society, the largest private, nonprofit provider of cancer research. For more information on ACS, visit www.cancer.org.

Bicycles Battling Cancer is a fully supported one-day bike ride in support of the American Cancer Society, with routes ranging from 30 to 100 miles across some of the most scenic places in Massachusetts and parts of New Hampshire. Riders of all levels are encouraged to join and can participate as an individual or as part of a team (to cater to all riders, the event offers a 30, 50, 70, and 100 mile ride with different elevations).

“We are so excited to partner with Eastern Mountain Sports on our Bicycles Battling Cancer event in Lancaster,” says Allison Mannette, Senior Development Manager at the American Cancer Society. “While the Society is a nationwide health organization dedicated to eliminating cancer as a major health problem, it is also community-based and volunteer-driven. We are in every community, fighting every type of cancer, and we’re grateful to Eastern Mountain Sports which is making a huge impact in sustaining our work.”

In addition to a bronze level sponsorship of the event, Eastern Mountain Sports will have a participating fundraising team comprising of representatives from across the company in addition to brand and community partners. The team, led by EMS Hardgoods Buyer John Flynn, has a current team fundraising goal of $5,000. Visit the team’s donation page here.

Eastern Mountain Sports was established in 1967 and has over 20 locations in seven northeastern states, including stores in nearby Marlborough, Massachusetts, and Nashua, New Hampshire. EMS also has adventure schools with outdoor guiding and instruction in Massachusetts, New Hampshire, New York, and Connecticut. For more information, visit ems.com and emsoutdoors.com.


For media inquiries, contact Ellen Estabrook at [email protected].